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Swarnadeep Sarkar

Jack of all trades, ... • 1m

Remember what Piyush Goyal said a few weeks ago? “Do we really need 10-minute deliveries?” For Praveen Kumar, 26, that question came too late. A delivery executive who died trying to meet a 10-minute quick-commerce deadline. He took the wrong side of the road — a shortcut under pressure. Every second mattered. Every delay meant less incentive. Less income. The police closed the file: “He was on the wrong side.” But the truth runs deeper, isn’t it? Who’s responsible? 1. Quick Commerce Companies? 2. Us? The Customers! Or, 3. The Business Model? I guess the answer is clear.

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