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I have a question for my fellow Medialists!!! India has a variety of snacks and cuisines like Dosas, Samosas, Panipuri.... You name it and we have it! But why does it lack a global consumer base? Why is it not as common a deal for an American to

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Arcane

Hey, I'm on Medial • 13d

Woaah, man! This is a separate post in itself 😂 So, cultural integration was a big part for this to work and then scaling through QSR did the rest. I agree that we don't have a scalable outlets, but I also think a deeper challenge is how Indian food is perceived, maybe it's too complex or just occasional for them. And we don't have the deep cultural ties with the west in the first place, although there's significant indian population over there. Let's see, if someone is able to finally crack the code and make indian cuisine global, I really hope it does.

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