Most people confuse what is with what does. Salespeople talk about what their product is. But no one cares.
The only thing that matters is what it does for the client. You're not selling the pipe. You're pouring water into their bucket.
One of the weirdest parts of being a founder is that sometimes you feel like you are the next big thing while sometimes you feel nothing’s gonna work out.
But what’s more crazy is that this can happen in an interval of 5 minutes.