ATOMIC HABITS:
The Law of Least Effort states that people favour simpler solutions.
behaviours & Energy: High-effort behaviours wane, whereas low-effort ones endure.
Outcome Over Habit: The objective is the outcome rather than the habit.
Reduce
“Earned, Not Given: How the Paradox of Effort Strengthens Customer Loyalty”
The Paradox of Effort suggests that people value outcomes more when they’ve worked harder to achieve them—even if the effort was optional. In business, this is used to deepe