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How to Audit Your Online Presence in 10 Simple Steps (Before You Hire an Agency)? Before hiring a digital marketing agency, it’s smart to check your online presence. This helps you spot what’s working, what needs fixing, and what support you actually need. It also saves time and money. Here’s a quick 10-step audit: 1. Google Yourself Search your name, business, and team in incognito mode. Check for accuracy and remove any old or harmful info. 2. Check Your Website Make sure it loads fast, works on phones, has clear info, and is easy to use. Use tools like Google PageSpeed Insights. 3. Review Your SEO Use tools like Ubersuggest to check keyword rankings, backlinks, traffic, and fix any SEO issues. 4. Audit Social Media Make sure your profiles are up to date, visually consistent, and active. Clean up any unused accounts. 5. Check Online Listings Confirm your Google Business and other listings are accurate—especially your name, address, and phone number. 6. Review Your Content Check if your blog, videos, or emails are helpful, updated, and engaging. See what performs best. 7. Look for Brand Consistency Make sure your logo, colors, tone, and message are the same across all platforms. 8. Read Your Reviews Search for online reviews. Are they positive? Do you respond to negative ones professionally? 9. Review Email Marketing Check open rates, click rates, and if your email list is organized. Set up a welcome series if you don’t have one. 10. Check Your Competitors Look at 2–3 competitors’ websites and social media to see how you compare and where you can improve. Final Thoughts Doing this audit gives you a clear picture of your online brand. It helps you work better with an agency by knowing what you need—and what’s already working.
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