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How Amul is Quietly Taking Over India's Protein Market 1.Amul has entered the ₹6,000 crore protein market with affordable, high-protein buttermilk, lassi, and shakes. Leveraging a trusted dairy brand, Amul has made protein a household essential. If

I really doubt their protien’s potency.

I also sometimes dought them , as they are so affordable. But Sometimes I think it's AMUL!!

Time will tell