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💡 Most marketers jump straight to the pitch… But the truth? Your customers aren’t always ready to hear it. They’re at different stages of awareness, and your funnel should reflect that. 👇 In this post, I’ve explained how to align each "customer awareness stage" with the "marketing funnel" using simple examples, real tactics, and storytelling hooks that "actually convert." ⏩ Scroll down to: • Map your strategy, aligning with customer psychology • Learn what to say (and when) • Boost conversions with smarter messaging ⏯️ Let’s Start: 📌Unaware → Awareness (Top of Funnel) 🧠Customer Mindset: “I don’t even know I have a problem.” 🎯 Your Job: Get their attention by talking about their everyday struggle. 🛠️ Use: - Entertaining reels/shorts - Relatable memes or storytelling posts - Influencer shoutouts 🪝Story Hook: “Ever felt like [daily frustration]? That’s more common than you think.” ✅Tip: Start with the pain. Not your product. 📌Problem Aware → Interest (Middle of Funnel) 🧠Customer Mindset: “Something feels off… I need to fix this.” 🎯 Your Job: Show them you understand and relate. 🛠️ Use: - “How to” content on Google/YouTube - Quizzes: “What’s stopping you from doing X?” - Blog posts: “5 reasons you can’t sleep” 🪝Story Hook: “If you’re tired of trying [failed solution], you’re not alone.” ✅Tip: Make them feel seen. Use their language. 📌Solution Aware → Consideration (Middle of Funnel) 🧠Customer Mindset: “I know I need something. But what?” 🎯 Your Job: Educate without pushing your product 🛠️ Use: - “X vs. Y” comparison posts - Downloadable guides - Educational emails 🪝Story Hook: “Imagine if fixing [problem] didn’t require [hard thing]…” ✅Tip: Sell the category, not your product. 📌Product Aware → Desire (Bottom of Funnel) 🧠Customer Mindset: “I know your product exists. Why should I care?” 🎯 Your Job: Show proof. Build desire. Remove doubt. 🛠️ Use: - Customer testimonials - Demo videos - Limited-period trials 🪝Story Hook: “Here’s how [real person] went from X to Y in just 2 weeks.” ✅Tip: Let your best customers do the talking. 📌Most Aware → Action & Loyalty (Bottom of Funnel) 🧠Customer Mindset: “I’m ready. Convince me or I’ll leave.” 🎯 Your Job: Make action easy. Then make them feel like VIPs. 🛠️ Use: - Personalized offers - Retargeted ads - Loyalty rewards, early access 🪝Story Hook: “Welcome to the club. Here’s what insiders get.” ✅Tip: Turn buyers into brand advocates. Which stage are your customers in right now? 👇 Let’s discuss in the comments. 🔃 Repost this so that you look smart in front of your connections. 💾 Save this for your next campaign planning.