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QC isn’t just for big cities anymore. People in Tier 2 and 3 towns also want the same speed and convenience. With Blaze, brands could now deliver in 60 minutes without relying on Zepto or Blinkit. But the question is whether a model like this can stand on its own or will it always need investor funding to stay afloat? The demand is definitely there. The challenge is staying sustainable.

For the average D2C brand running on tight margins, I doubt this model makes financial sense. Dark stores require significant upfront inventory investment, and you're still competing with the selection available on Zepto/Blinkit. Show me the unit economics for a typical brand before getting excited.

This could be a genuine gamechanger for gifting businesses like mine. Last-minute gift emergencies are a huge market - birthdays, anniversaries, apologies - and people will pay a premium for speed. We've been trying to solve this exact problem for years and currently use a patchwork of different services in different cities. If Zippee can standardize this nationwide, I'm all in!

Zippee is essentially giving the power of Blinkit/Zepto-style delivery to any Shopify brand? That’s a huge unlock.

Let’s not forget, scaling a network of dark stores requires high upfront costs, constant inventory optimization, and insane coordination. If Zippee wants to be sustainable, they better have margins or scale. Otherwise, this is another VC-fueled sprint to nowhere.

I completely agree with the potential here. The marketplace bs has gone on long enough, between the platform fees, the ranking algorithms favoring sponsored products, and the constant rule changes, selling on marketplaces for brands has become a nightmare.