“Too Many Options, No Action: How Choice Overload Hurts Conversions”
Choice Overload is the paradox where giving people too many options actually leads to decision paralysis—not satisfaction. In business, this means more isn’t always better.
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𝐏𝐚𝐫𝐚𝐝𝐨𝐱 𝐨𝐟 𝐜𝐡𝐨𝐢𝐜𝐞𝐬=𝐋𝐨𝐬𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬
Imagine you want to order food or watch a movie in a platform you like.
Once you open to surf through what is available you are bombarded with too many options.
You spend