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Nawal

Entrepreneur | Build...ย โ€ขย 2m

He BURNED โ‚น30K on Free Earbuds & Built a โ‚น200Cr Desi Tech Empire ๐Ÿ”ฅ Imagine flexing your last โ‚น30K by handing out 500 earbuds at Gurgaonโ€™s Cyber Hub like some startup Santa. Straight-up unhinged, right? Thatโ€™s how Amit Khatri turned Noise into a โ‚น200-crore smartwatch and audio savage, snatching 1 in 4 smartwatches sold in India. This desi underdogโ€™s story is pure masalaโ€”letโ€™s dive in. Amit Khatri, 34, is no Insta-famous founder dropping TED Talks. Just a Gurgaon bro who was slogging in tech startups, vibing on โ€œMade in Indiaโ€ dreams. In 2014, he and his bro Gaurav started Noise with โ‚น15 lakh, dodging aunties whining, โ€œSmartwatch? Yeh kya bakwas hai?โ€ Early days were thokshak, they sold phone cases to survive while their first wearables rotted in a godown. โ€œI was ready to yeet it all,โ€ Amit says, laughing through the pain. In 2019, Noise was drowning in a sea of big brands. So Amit pulled a dhamaka: he gave away 500 earbuds at Cyber Hub, Gurgaonโ€™s foodie central. Deal was simple, snap a #NoiseOn selfie, hype the brand. Amit and his crew turned it into a party, blasting Diljit tracks, fist-bumping college kids, and charming office bros. Cost? โ‚น30K. Result? 10,000+ posts in a week, โ‚น10 crore in sales in a month. โ€œWe werenโ€™t pushing earbuds; we were pushing vibes,โ€ Amit smirks. That stunt still fuels 40% of their hype. Learnings - Go Full Send: One wild move can clown bigger brands. Hang with Your Peeps: Meet your squad IRL , Cyber Hub > Reels. Stay Desi, Stay Lit: Indian roots + global drip = chefโ€™s kiss. Whatโ€™s the most savage marketing flex youโ€™ve seen or tried?

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