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Nawal
Entrepreneur | Build...ย โขย 2m
He BURNED โน30K on Free Earbuds & Built a โน200Cr Desi Tech Empire ๐ฅ Imagine flexing your last โน30K by handing out 500 earbuds at Gurgaonโs Cyber Hub like some startup Santa. Straight-up unhinged, right? Thatโs how Amit Khatri turned Noise into a โน200-crore smartwatch and audio savage, snatching 1 in 4 smartwatches sold in India. This desi underdogโs story is pure masalaโletโs dive in. Amit Khatri, 34, is no Insta-famous founder dropping TED Talks. Just a Gurgaon bro who was slogging in tech startups, vibing on โMade in Indiaโ dreams. In 2014, he and his bro Gaurav started Noise with โน15 lakh, dodging aunties whining, โSmartwatch? Yeh kya bakwas hai?โ Early days were thokshak, they sold phone cases to survive while their first wearables rotted in a godown. โI was ready to yeet it all,โ Amit says, laughing through the pain. In 2019, Noise was drowning in a sea of big brands. So Amit pulled a dhamaka: he gave away 500 earbuds at Cyber Hub, Gurgaonโs foodie central. Deal was simple, snap a #NoiseOn selfie, hype the brand. Amit and his crew turned it into a party, blasting Diljit tracks, fist-bumping college kids, and charming office bros. Cost? โน30K. Result? 10,000+ posts in a week, โน10 crore in sales in a month. โWe werenโt pushing earbuds; we were pushing vibes,โ Amit smirks. That stunt still fuels 40% of their hype. Learnings - Go Full Send: One wild move can clown bigger brands. Hang with Your Peeps: Meet your squad IRL , Cyber Hub > Reels. Stay Desi, Stay Lit: Indian roots + global drip = chefโs kiss. Whatโs the most savage marketing flex youโve seen or tried?
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