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Swayam Chatterjee

Boring person • 10m

Noise Case Study Noise, started by Gaurav and Amit in Rajasthan, pivoted from phone-covers to smart-wearables in 2017. Despite initial setbacks, their ColorFit watches and earbuds gained popularity, leading to a revenue jump from 24 Crore to 156 Crore Rs by FY20. The pandemic boosted their market share to 27%, making them leaders in India. They’re expanding with strategic partnerships and in-house manufacturing, but their future as a global brand is yet to be seen.

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