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He Blew ā¹50K on a Billboard in Bhopal. It Made Him ā¹5 Crore š„ Imagine youāre down to your last ā¹50K, your startupās on life support, and you decide to blow it all on a giant billboard in Bhopal. Not Mumbai. Not Bangalore. Bhopal. Sounds like a fever dream, right? Thatās exactly what Rohan Gupta did, and somehow, it turned his spice startup into a ā¹5-crore D2C beast. Buckle upāthis storyās wild. Rohanās just a guy from Bhopal, 26, with zero fancy degrees or VC connections. Growing up, heād watch his mom pound spices in their tiny kitchen, filling the house with aromas that screamed home. He wanted to bottle that magic and share it with the world. So, in 2022, he scraped together ā¹10 lakh from his savings, ditched his CA dreams (after flunking the exams twice), and started SpiceSutra. His big plan? Sell real, no-BS masalas online. The reality? Six months later, he was broke, his website was a ghost town, and he was this close to calling it quits. āI felt like Iād let my mom down,ā he says, voice cracking. With his bank account screaming āgame over,ā Rohan went full YOLO. He spent his last ā¹50K on a massive billboard in Bhopalās craziest chowk. No slick ad. Just a challenge: āCook with SpiceSutra, post your dish on Insta with #SpiceItUp, win free masalas for a year!ā Rohan parked himself under that billboard, 12 hours a day, handing out free samples, cracking jokes, and chatting with aunties, college kids, anyone whoād stop.It was pure chaos. People laughed, snapped pics, and posted. In a week, #SpiceItUp blew up with 8,000+ posts. SpiceSutraās website crashed from 50,000 hits. Sales? ā¹30 lakh in a month. āI wasnāt just selling spices,ā Rohan grins. āI was selling me.ā That billboard still drives 60% of their revenue. Nuts, right? One bold move can change everything. Screw safe bets. Be Real - People vibe with humans, not logos. Show up, be you. Gamify your marketing, turn customers into your hype squad. Whatās the most unhinged marketing stunt youāve tried or seen? Spill the tea in the comments! Letās swap stories and cook up some startup madness.
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