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Nawal

Entrepreneur | Build... • 21d

He Blew ₹50K on a Billboard in Bhopal. It Made Him ₹5 Crore 🔥 Imagine you’re down to your last ₹50K, your startup’s on life support, and you decide to blow it all on a giant billboard in Bhopal. Not Mumbai. Not Bangalore. Bhopal. Sounds like a fever dream, right? That’s exactly what Rohan Gupta did, and somehow, it turned his spice startup into a ₹5-crore D2C beast. Buckle up—this story’s wild. Rohan’s just a guy from Bhopal, 26, with zero fancy degrees or VC connections. Growing up, he’d watch his mom pound spices in their tiny kitchen, filling the house with aromas that screamed home. He wanted to bottle that magic and share it with the world. So, in 2022, he scraped together ₹10 lakh from his savings, ditched his CA dreams (after flunking the exams twice), and started SpiceSutra. His big plan? Sell real, no-BS masalas online. The reality? Six months later, he was broke, his website was a ghost town, and he was this close to calling it quits. “I felt like I’d let my mom down,” he says, voice cracking. With his bank account screaming “game over,” Rohan went full YOLO. He spent his last ₹50K on a massive billboard in Bhopal’s craziest chowk. No slick ad. Just a challenge: “Cook with SpiceSutra, post your dish on Insta with #SpiceItUp, win free masalas for a year!” Rohan parked himself under that billboard, 12 hours a day, handing out free samples, cracking jokes, and chatting with aunties, college kids, anyone who’d stop.It was pure chaos. People laughed, snapped pics, and posted. In a week, #SpiceItUp blew up with 8,000+ posts. SpiceSutra’s website crashed from 50,000 hits. Sales? ₹30 lakh in a month. “I wasn’t just selling spices,” Rohan grins. “I was selling me.” That billboard still drives 60% of their revenue. Nuts, right? One bold move can change everything. Screw safe bets. Be Real - People vibe with humans, not logos. Show up, be you. Gamify your marketing, turn customers into your hype squad. What’s the most unhinged marketing stunt you’ve tried or seen? Spill the tea in the comments! Let’s swap stories and cook up some startup madness.

3 replies23 likes

Replies (3)

Anirudh Gupta

CA Aspirant|Content ... • 21d

Proves that personal marketing is still relevant if you want to make your product get the right reach

0 replies2 likes

Anonymous 1

Hey I am on Medial • 21d

Most folks would've burned that ₹50K on FB ads with 0 ROI. This guy bet on attention and authenticity, two things money can't fake. Respect.

0 replies3 likes

Anonymous 2

Hey I am on Medial • 21d

There’s a fine line between jugaad and jailbait. Hope he’s not flying under the radar now that he’s hit ₹5 crore.

0 replies2 likes

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