Why are people going crazy over these weird rubber slippers called Crocs?
Because they’ve become a fashion symbol, and behind it is one of the most brilliant brand comebacks.
It all started in 2002, when three friends were chilling on a boat and no
Jaguar's rebrand was a great case study of Innovation vs Legacy.
And the innovation backfired, their Legacy WON.
What is the right approach to innovate? Does legacy play a far bigger role than innovation?
In the early stage what defines your success is the estimated time taken for you to arrange resources ( capital, talent and anything that's needed)
Lower the time, higher probability for success
