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Aastha Anand

Startup | VC | Autom... • 28d

Folks, found yourself confused between a business case and a business plan? I used to blur the lines a lot. A business case is all about justifying one specific decision - think of it like pitching a move with clear ROI, risks, and impact.
On the other hand, a business plan is the big picture - it outlines how the entire business or product line is going to grow, earn, and sustain itself. Both are super important - just used in different contexts.
 If you're building something or pitching soon, know which one you're working with. Makes all the difference.

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