It depends based on the industry you're in, but the first one looks better if you're in a highly saturated market and there's a way to get all the budget friendly customers togeather.
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It looks like you want an industry map similar to the Indian Retail Banks image you provided. Could you clarify the industry or business domain you want the map for? (e.g., fintech, e-commerce, SaaS, AI startups, logistics, etc.)