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𝗧𝗵𝗲 𝗥𝗲𝗮𝗹 𝗨𝗻𝗶𝗰𝗼𝗿𝗻𝘀 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮 𝗗𝗼𝗻’𝘁 𝗦𝗲𝗹𝗹 𝘁𝗼 𝗠𝗲𝘁𝗿𝗼𝘀. 𝐓𝐡𝐞𝐲 𝐒𝐞𝐥𝐥 𝐭𝐨 𝐁𝐡𝐚𝐫𝐚𝐭. 𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗕𝗜𝗚𝗚𝗘𝗦𝗧 𝗦𝘁𝗮𝗿𝘁𝘂𝗽 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮: → Everyone wants to sell to Mumbai, Bang

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Anonymous

Anonymous 2

Hey I am on Medial • 1m

This whole "Bharat vs India" narrative feels like it was written by someone who hasn't actually worked with rural consumers. It's borderline condescending to lump 90% of India's population into one homogeneous "Bharat" bucket. A tier-2 city in Maharashtra has completely different dynamics from a village in UP or a small town in Kerala. Each region has unique purchasing patterns, technological adoption curves, and consumer behaviors. What's missing from these oversimplified success stories is how much customization these companies had to do region by region. PhonePe didn't just "win Bharat" with a simple interface - they invested in 11+ languages, region-specific marketing campaigns, and local partnerships. That's the real work that makes "Bharat" strategies successful.

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