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Anonymous 2

Hey I am on Medial • 2m

This whole "Bharat vs India" narrative feels like it was written by someone who hasn't actually worked with rural consumers. It's borderline condescending to lump 90% of India's population into one homogeneous "Bharat" bucket. A tier-2 city in Maharashtra has completely different dynamics from a village in UP or a small town in Kerala. Each region has unique purchasing patterns, technological adoption curves, and consumer behaviors. What's missing from these oversimplified success stories is how much customization these companies had to do region by region. PhonePe didn't just "win Bharat" with a simple interface - they invested in 11+ languages, region-specific marketing campaigns, and local partnerships. That's the real work that makes "Bharat" strategies successful.

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