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Everyone drinks coffee. But the TAM isn’t everyone. At ₹10, coffee is a daily habit. Office goers, workers, students. Huge TAM driven by frequency. At ₹80, coffee becomes a lifestyle choice. Urban professionals, social consumption. Smaller TAM. At ₹

India is a huge money printing machine in Mass Market rather than Niche Market.

Why do I even need a Niche? When I can serve Everybody.... This is the question which most people have.   Its a Valid question, why I close myself to a specific Niche?   Think about it, everyone around us have a Niche, working on a specific Niche,

I want to know that in india liqour industry is very big. Still, no big companies are looking forward to catch the area. Is there any specific reason?

How To build a startup? ( very fast , very easy, no headache in TAM , initial routes etc ) 1. Copy Pasta 🍝 the foreign Startupd which succeed and implement in India with some Indian touch and a big " MADE IN INDIA" tag 2. Find a loophole in cons

Hey Guys! Creating a clothing brand only and only focused on Hoodies! Is it too niche specific or could be done ? Open for suggestions! 🔥

Regional Influencer Marketing is a huge opportunity for brands to promote their brand in a specific region. What do you think?