Always know what you’re looking for when going to an investor for your fundraise. While negotiations are inevitable. We need the founders to be aware of what their company is worth, if you come to pitch with no clear ask in mind that’s usually a red flag. However, also be reasonable in your ask otherwise your startup will get screened out during discovery. There’s multiple resources available online about how startup valuation multiples are derived at an early stage. The person who wins in a negotiation is the one who understands how to make the opposite party feel like they’re winning. Understand why VCs invest and what makes a good deal before you fundraise.
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