Is solopreneurship real? There are many folks talking about building a personal brand, that pays them well enough. Their flow is usually like this: 1. Post valuable content in your niche. 2. Build a genuine audience. 3. Build a product (a course, mostly) 4. Market it to your audience. 5. A small set of audience will become your customers. Also, if this works, should building the audience (distribution) on a platform be the sole goal in the initial stage? Or, one should go all in to build a product then do marketing and sales? Share your views on this.
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