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Why India's OG Electric Scooter Company is Failing? Founded in 2013 by Tarun and Swapnil, Ather initially aimed to build a battery company. However, they shifted their focus to creating electric vehicles due to existing EVs’ poor performance and de
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What Went Wrong with Ola Electric? In 2021, Ola Electric positioned itself as the “Tesla of India.” With over 100,000 orders for the S1 Pro within 24 hours, Bhavish Aggarwal’s vision of a sleek, software-driven scooter ecosystem looked like the fut
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