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Why Indians Prefer Traditional Wear in Fashion Traditional wear in India isn’t just fashion — it’s culture. From sarees to kurtas, these outfits reflect heritage, identity, and celebration. Despite modern trends, Indians continue to embrace ethnic w

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Fashion Industry Analysis: Casual Brands & Merchandising Mix 🚀 1. Industry Trends : -Athleisure boom: Comfort + style = winning combo. -Sustainability: Eco-friendly fabrics on the rise. -Digital-first: D2C brands disrupting traditional retail. 2.

The Untold Story of CaratLane – How a Digital Spark Became a ₹17,000 Crore Empire • This is Part 2 of Our Series: Disruptive Brands Changing the Game in India 1. Market Fit – Spotting the Gap in Tradition In 2008, Mithun Sacheti and Srinivasa Gopal

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Best Idea For Women Problem• Modern women struggle with traditional sarees due to the time and effort required to drape them perfectly. With fast-paced lifestyles, they need a solution that combines style, tradition, and convenience, making it easy

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