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Mamaearth: From a Parent’s Concern to a Billion-Dollar Brand In 2016, Varun and Ghazal Alagh struggled to find safe, toxin-free baby care products, so they created their own—Mamaearth, India’s first "Made Safe" certified brand. What started as a bab

Influencer marketing and e-commerce fuel fast growth, but long-term success needs more than buzz. Let’s see how Mamaearth holds up.

let's see 🌝

Currently, 80% of sales come from online and wholesale channels, driven by heavy discounting. True brand building occurs when the General Trade (GT) channel contributes more than 60%.