🛒 E-commerce Marketplace vs. Brand! 🏭💡
Not all online sellers are the same! Amazon & Myntra operate as marketplaces focusing on sales rather than manufacturing. Meanwhile, Marks & Spencer & Levi’s are brands handling both manufacturing & selling!
Hybrid models offer the best of both worlds—brand control with marketplace scalability. They maximize reach while maintaining quality and customer loyalty
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𝟯𝗿𝗱 𝗴𝗿𝗮𝗻𝗱𝗺𝗮 𝘄𝗵𝗼 𝘁𝘂𝗿𝗻𝗲𝗱 𝗵𝗲𝗿 𝗳𝗼𝗼𝗱 𝗹𝗼𝘃𝗲 𝗶𝗻𝘁𝗼 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 !!
It's Ammijis.
Founded by Rajinder Kaur Chatha at 96 years old with a focus on creating authentic chai masala.
Built the brand around authenticity and c
Omnichannel : The integration and cooperation of various channel an org uses to interact with their customers, providing a unified consistent experience.
Various channels are :
• Online
• Offline
• Hybrid : Buy online, pick up in store.
