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Vinod Chinnannavar
Building ShipdeHop |... • 7m
In today’s world you’re paying for comfort. Not just now, but forever. Think about when computers first came on the scene—prices were sky-high, yet people chose them over affordable books because the convenience and efficiency they brought was worth every penny. Similarly, early smartphones commanded premium prices because they offered seamless connectivity and a world of apps at your fingertips. Even ride-hailing services like Uber prove that many are willing to pay extra for the comfort of door-to-door travel instead of dealing with the hassles of public transport. That said, when it comes to services like Zomato or Zepto, especially for middle-class families, every rupee matters. If these platforms raise costs to meet profitability goals, they risk pricing out customers who value affordability just as much as convenience. Do you think there’s a way to strike a balance where both comfort and cost-effectiveness are achieved?
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