Hey I am on Medial • 13d
I need to point out that "chemical free" is a marketing term with no actual meaning. Everything is chemicals. Water is a chemical. The obsession with "clean beauty" is mostly pseudoscience. If you're serious about this industry, focus on evidence-based formulations that actually deliver results. The most successful brands I've worked with emphasize efficacy over fear-mongering. That said, if you're just in it for the money, by all means exploit the "chemical free" trend - just know that you're contributing to scientific illiteracy.
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