Back

You don’t trust experts. You trust that one friend who says: “Don’t go there.” “That place is trash.” “Total waste of money.” Sales works the same way. Be brutally honest. Be that friend. That’s who they buy from.

People buy for one reason improvement money, time, energy, results. They have 3 choices 1. Buy from you 2. Buy from someone else 3. Buy nothing But “nothing” is rare. Everyone needs improvement. So it's either you or them. Make your product the obv

Product Manager trying to imagine what users want so they don’t have to talk to them

Most people chasing funding don’t need VC they need discipline. You don’t have a money problem. You have a focus problem.

We think of banks as places that store our money and keep it safe. But that’s not really what’s going on. When a bank gives out a loan, they don’t get poorer. They simply type new money into your bank account. It’s brand-new money that never exis

Go to people's homes and teach them how to cook different types of food. Special for those who are going to get married and who are paying attention to the food they eat

A business wants money. But sales are broken. Money is Point B. Fixing sales is the bridge. Don’t motivate solve the real problem. Your product must be the vehicle that takes them from where they are to what they want. That’s how you sell.

How is it possible that founders who have raised money from VCs and those were not able to raise - both dislike them!

People don’t buy what you do, they buy why you do it,” the question of “why are we in this business.