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1. fress & Umprocessed 2. sustainability & eco-friendly approach 3. direct form to consumer model 4. hyper-local delivery model 5. customisation & flexibility 6. emphasis on transparency

first challegee logistics would be complex and will take a lot of time snd money amul have economics of scale so highly reduced cost second I am in delhi how would I be able to connect to a milk farm owner there is no one nearby and if I import from outskirts then prices surge third I don't pre plan milk buy I need it urgent so getting instant access is important fourth vendor sells milk in bulk that means he won't sell me 1 litre of milk and if he doesn't then prices surge fifth packaging is still needed peipe don't trust milk in open containers