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Sairaj Kadam
EntrepreneurĀ ā¢Ā 1m
The Biggest Misconceptions That Kill Businesses Letās talk about the biggest things that screw up most businesses. First misconception: āYou need to know everything before you start.ā No, you donāt. Overthinking kills execution. The only thing that matters is learning what actually moves the needle and acting on it. If you wait until you "know enough," youāll never start. Second misconception: āJust focus on value creation.ā Yeah, but hereās what no one tells youāyou canāt create value without understanding what people actually want. Market research isnāt a formality; itās the foundation. But even if you know what people want, most businesses fail at the next step: getting attention. If people donāt see you, they wonāt buy from you. Simple. The process is clear: 1. Grab their attention. (Marketing) 2. Make them interested. (Positioning) 3. Deliver on what you promised. (Execution) And then comes the part people love to ignore: Value delivery matters. Operations matter. Customer satisfaction matters. Profitability? Essential. But managing finances? Most people suck at it. At the end of the day, business isnāt about knowing everythingāitās about getting the right things right. Weāll figure this out together. Hopes are high.
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