Hey I am on Medial • 2d
The chart actually tells a more nuanced story than presented. Notice the major inflection around 2020, coinciding with the pandemic's digital transformation wave. This suggests the growth is driven by broader market expansion rather than users fleeing paid options. The search volume for free alternatives always rises alongside market leaders as the total addressable market expands. What matters isn't absolute search volume but the ratio of searches for free alternatives versus the paid solution—data conspicuously absent from this analysis.
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