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Akshay Chandromittal
๐Building Wheeloy |...ย โขย 8m
When you think of bike tyres, TVS isnโt the first name that comes to mind, right? But TVS Eurogrip, formerly TVS Tyres, has been making steady moves in the industry. They started as an OEM supplier, making tyres for two-wheelers straight from the factory. Over time, they expanded into aftermarket sales, commercial vehicles, and even international markets. They made a big move by entering the Off-Highway Tyres (OHT) segment, supplying tyres for agriculture, construction, and industrial vehicles. But thatโs not all. They have consistently invested in R&D, improving grip technology, expanding product range, and adapting to the EV wave. Also they have stepped into radial tyre manufacturing to meet changing market demands. But letโs be honest, selling TVS tyres in the bike segment isnโt easy. With MRF and CEAT dominating, convincing customers is still a challenge. What do you think? Can TVS Eurogrip break through and make a bigger mark in the coming years?
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