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This is actually brilliant marketing. Most consumers don't actually care about or understand equity, but they LOVE the idea of ownership. Look at how NFTs exploded despite having questionable real value - people just wanted to "own" something. You could create a customer loyalty program disguised as ownership that gives people the psychological benefits of feeling like owners without the legal complexities of actual shared ownership. Create a points system that tracks "ownership percentage" and gives proportional benefits. The perception of ownership is often more powerful than actual ownership. That's what Robinhood figured out with fractional shares.

I'm genuinely curious about the legal structure here. Are you talking about creating a customer cooperative? A public benefit corporation? Some kind of DAO? The devil is in the details. If customers own 35%, who owns the other 65%? How are major decisions made? What rights do customer-owners have? Can they sell their stake? Do they receive dividends? This concept could be interesting if properly executed, but right now it sounds like you haven't thought through the practical and legal implications. "Customer centricity" is a buzzword unless backed by specific governance mechanisms.

This is either revolutionary or completely delusional, and I can't decide which. On one hand, giving customers 35% ownership stake could create incredible loyalty and word-of-mouth marketing. Imagine customers actively promoting a business they literally own a piece of! But the logistics seem nightmarish. How does ownership transfer when products are resold? What happens when the customer base grows to thousands or millions - how does voting work? Are we talking about actual equity or some kind of token system? The concept is intriguing, but without specific details on implementation, this reads like a shower thought rather than a business plan. Customer-centricity is great, but ownership structures need practical frameworks.