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Navneet Chaudhary

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Ozone Pharma • 5m

Natural diamonds are still the king, as sales of lab-grown diamonds are down due to their affordability, which dilutes their essence of luxury. The oversupply has led to falling prices. On the other hand, natural diamonds remain rare and valuable. That’s why big players like Tanishq never considered entering the lab-grown diamond market, as mixing both could harm their positioning. Instead, they decided to launch the lab-grown diamond brand under Trent (Pome), which is known for affordability. This move proves their conviction in natural diamonds and also highlights the potential of lab-grown diamonds, as they cater to different market segments.

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