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Tanoy
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Imagine it’s the late 1800s. Pens are cheap, reliable, and everyone uses them. Then comes a new invention—the typewriter. But there’s a problem. 💰 It’s expensive. 🖊️ People think a pen does the job just fine. ⏳ If it’s not faster, why switch? Remington, the company behind typewriters, had to prove speed. So, they got creative. 🔹 They arranged the top row as QWERTYUIOP 🔹 This let demonstrators type “TYPEWRITER” instantly 🔹 It made typewriters look fast But there was another challenge—mechanical jams. Typewriters had metal arms that would tangle if letters were too close. ⚙️ To fix this, they spaced out commonly used letters ⚙️ This slowed typing but prevented errors ⚙️ A trade-off between speed and reliability The result? QWERTY became the industry standard, not because it was the best, but because it was marketed the best. 📌 And here we are, over a century later, still using it. 👉 A great product alone isn’t enough. It needs great positioning.
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