Imagine itโs the late 1800s. Pens are cheap, reliable, and everyone uses them. Then comes a new inventionโthe typewriter. But thereโs a problem. ๐ฐ Itโs expensive. ๐๏ธ People think a pen does the job just fine. โณ If itโs not faster, why switch? Remington, the company behind typewriters, had to prove speed. So, they got creative. ๐น They arranged the top row as QWERTYUIOP ๐น This let demonstrators type โTYPEWRITERโ instantly ๐น It made typewriters look fast But there was another challengeโmechanical jams. Typewriters had metal arms that would tangle if letters were too close. โ๏ธ To fix this, they spaced out commonly used letters โ๏ธ This slowed typing but prevented errors โ๏ธ A trade-off between speed and reliability The result? QWERTY became the industry standard, not because it was the best, but because it was marketed the best. ๐ And here we are, over a century later, still using it. ๐ A great product alone isnโt enough. It needs great positioning.
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