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𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗧𝗼𝗯𝗶 𝗟ü𝘁𝗸𝗲 𝗘𝘅𝗽𝗼𝘀𝗲𝘀 𝘁𝗵𝗲 𝗖𝗼𝘀𝘁𝗹𝘆 𝗠𝗶𝘀𝘁𝗮𝗸𝗲 𝗩𝗖𝘀 𝗠𝗮𝗱𝗲 𝗪𝗵𝗲𝗻 𝗧𝗵𝗲𝘆 𝗣𝗮𝘀𝘀𝗲𝗱 𝗼𝗻 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 When Tobi Lütke pitched Shopify to investors, they walked away. Their reason? The
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Friction hides opportunity. Shopify proved it.
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