You'll get stuck multiple times while building a brand or a company.
- Progress will feel slow.
- Things don't go to plan.
- Sales you assumed won't convert.
This has happened to me at least 3 times.
Just tell yourself - "I'll figure it out" and f
Go talk to users.
Period.
Take feedback seriously.
Not every user is your customer.
Don't build for the average.
Build for the extremely dissatisfied one.
Yes, just one.
Start with a laughably small TAM.
Focus on quality from day zero.
Sweat
A lot of success comes down to sticking with something long enough to make the number of mistakes required to actually figure it out.
Otherwise, you just keep starting from zero every month.
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