𝗧𝗵𝗲 𝟴𝟬-𝗬𝗲𝗮𝗿-𝗢𝗹𝗱 𝗧𝗲𝘀𝘁: 𝗛𝗼𝘄 𝗝𝗲𝗳𝗳 𝗕𝗲𝘇𝗼𝘀 𝗠𝗮𝗱𝗲 𝘁𝗵𝗲 𝗕𝗶𝗴𝗴𝗲𝘀𝘁 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗼𝗳 𝗛𝗶𝘀 𝗟𝗶𝗳𝗲 In 1994, Jeff Bezos had a high-paying Wall Street job at D.E. Shaw. Life was good. Then, he got an idea—an online bookstore. When he told his boss, David Shaw, the response was logical: "It’s a good idea, but better for someone without a great job." Most people would have stayed. Why risk everything for the unknown? But Bezos thought differently. He used what he later called the Regret Minimization Framework—a simple question: "When I’m 80, will I regret not doing this?" The answer was clear: If he tried and failed? No regrets. If he never tried? It would haunt him forever. So, he quit. Started Amazon. Changed history. Now, think about your own life: Are you stuck in comfort because it’s safe? Will your future self regret not taking the leap? Failures fade. Regrets last forever. When in doubt, take the 80-Year-Old Test. Your future self will thank you. Follow Vishu Bheda for more valuable startup insights from the world's best founders!
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