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Hey, I have been working on something exciting—a natural skincare brand. My vision is clear, my ideas are strong, and everything is set in motion. Now, I’m looking for the right people who see potential in branding, innovation, and long-term growth

Google’s Latest Decision Keeps Cookies Around—for Now Publication: Featured Insights and Perspectives from BCG Google has announced it will not eliminate third-party cookies in Chrome as planned, opting instead to simplify the opt-out process for c

Branding for Small Business Owners Many small business owners overlook branding, often assuming it’s only for big names like Nike or Puma. They may also think branding doesn’t significantly impact profits, but that’s far from the truth. First, let

Zero to One by Peter Thiel emphasizes creating innovative businesses (going from 0 to 1) rather than improving existing ideas (1 to N). Key lessons include aiming for monopolies through unique products, leveraging proprietary technology, network effe

Dear future entrepreneurs don't do like this. In India, it's common for companies to follow a pattern where, after achieving significant brand visibility and popularity among customers, they shift their focus from maintaining quality to maximizing p

🚀 Looking for a Co-Founder & CTO for an EdTech Startup 🚀 Hi, I’m Anup Parali, an educator with 7+ years of experience on platforms like Unacademy, mentoring thousands of students and guiding top performers. I’m building an EdTech startup focused o

part-3 : Colgate's Business Strategy in India Branding: Colgate is a trusted name in India. Their products like Colgate Total, MaxFresh, and Herbal meet different needs of customers. Product Innovation: Colgate makes products with traditional India

Funding Kills Focus The traditional VC model has weaknesses. In India, many funded startups lose focus on their product, shifting to flashy branding. For example, big-budget ads from startups like Lenskart or Cred often overshadow the need to de

Amazing historical facts you might never have learned in school... 😲 The beverage Fanta was created in Nazi Germany during World War II by the Coca-Cola company. 🥤 And it all happened because Germany simply didn't have the ingredients to produce

How Apple Commands Premium Prices Without Always Topping Sales Charts Here's a breakdown of their strategy: 1) Branding Magic: Apple's branding is unparalleled. They've crafted a perception of luxury, innovation, and exclusivity that resonates de