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Google’s Latest Decision Keeps Cookies Around—for Now Publication: Featured Insights and Perspectives from BCG Google has announced it will not eliminate third-party cookies in Chrome as planned, opting instead to simplify the opt-out process for c

Jaguar's 'Copy Nothing' branding ad faced criticism for not featuring any cars and being labeled as overly 'woke'. Jaguar also dropped its iconic animal badge, opting instead for a sleeker, modern curved symbol. By 2024, Jaguar's sales dropped by 25%

Branding for Small Business Owners Many small business owners overlook branding, often assuming it’s only for big names like Nike or Puma. They may also think branding doesn’t significantly impact profits, but that’s far from the truth. First, let

Milestone Update ✨ We are pleased to share another successful project completion. Each collaboration reflects our commitment to delivering quality, consistency, and value to our clients. Our focus remains on providing tailored digital solutions whe

Branding is not just about a logo or color scheme. It’s about how your business is seen, remembered, and trusted. Many small and growing businesses struggle because they try to market themselves without first building a strong brand identity. That’s

This week, I came across this ad company that doesn't bother with CVs or applications when hiring. They don’t care about the applicants’ backgrounds or anything. Instead, they give candidates a creative task and pick the ones who really shine—the inn

Discover the untold story of bootstrapping success in our latest video, "Bootstrapping Success: Scaling Without VC Funding!" Join us as we unveil our unique approach to growing a startup without relying on venture capital or external support. We face

Why Nike Wins Always 👉 Branding: Just Do It. Enough said. 👉 Innovation: Continually pushing the boundaries in sportswear. 👉 Endorsements: Partnering with top athletes to boost credibility. 👉 Marketing: Storytelling that resonates deeply with

I've seen so many changes around me—technology, tools, even how we connect with others. But one thing that still feels outdated is our education system, especially in engineering. Why are we still expected to memorize the entire syllabus, even parts

You Might Not know this China is Exposing US Luxury Brands Using TikTok 1. Why China is Doing This China is leveraging TikTok to challenge US luxury brands for several reasons: Geopolitical Move: Part of the ongoing US-China trade and tech tension