How did Vicks beat Dabur and Himalaya to capture 50% market share?
1. In 1964, Vicks (A US brand) entered India's untapped cold and cough relief market. While Western markets used liquid medicines, India preferred quick, easy solutions. Seeing this
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Anonymous 1
Hey I am on Medial • 1m
Vicks is a masterclass in understanding local markets and building emotional trust.
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Kimiko
Posts about startup ... • 1m
A masterclass from Peter Thiel on breaking away from the norm and building businesses that dominate markets.
How did Vicks beat Dabur and Himalaya to capture 50% market share?
1. In 1964, Vicks (A US brand) entered India's untapped cold and cough relief market. While Western markets used liquid medicines, India preferred quick, easy solutions. Seeing this
Your Brand is Your Biggest Asset! 🔥
Companies like Coca-Cola, Tesla and Nike dominate their industries by building trust, loyalty and emotional connections with consumers. A strong brand moat makes your business unforgettable! 💡
Trust in Brands vs. Specialization:
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• We buy into their legacy, not just products.
- In the US, it’s about niche expertise.
• Tesla is trusted for EVs, but a Tesla phone
Seeking Passionate Individuals to Build an Emotional Support Ecosystem
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We are building a startup focused on emotion
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Hey! I am building a blog website on WordPress(currently i am doing it on a local host). So my website focuses on personal development in all aspects like mind body and soul. Its mostly about mental, emotional and spiritual growth and a little bit on