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Vicks is a masterclass in understanding local markets and building emotional trust.
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How did Vicks beat Dabur and Himalaya to capture 50% market share? 1. In 1964, Vicks (A US brand) entered India's untapped cold and cough relief market. While Western markets used liquid medicines, India preferred quick, easy solutions. Seeing this
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Trust in Brands vs. Specialization: - In India, a successful brand crossing into new markets carries our trust. โข We buy into their legacy, not just products. - In the US, itโs about niche expertise. โข Tesla is trusted for EVs, but a Tesla phone
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Building trust in Tier 2 & 3 markets: The underrated growth hack If youโre trying to scale in India and ignoring Tier 2 & 3 cities, youโre missing out on long-term loyalty. Because here, trust isnโt a luxuryโitโs the currency. Big ads donโt conver
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The Power of Organic Growth ๐ Last month, our community grew 5,697 net followers, and now the community is about to hit 10,000 followers on WhatsApp and 4,000 on LinkedIn. No ads. No shortcuts. Just consistency, value, and word-of-mouth. This jou
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Seeking Passionate Individuals to Build an Emotional Support Ecosystem Are you passionate about mental well-being and emotional support? Join us in creating a powerful ecosystem that makes a real impact! We are building a startup focused on emotion
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The 3 Moats That Make Friday AI Defensible In an industry racing to release the โnext AIโ, we chose a different path by building a platform that is impossible to easily replicate. 1. Emotional Intelligence at the Core Our proprietary Emotional Patt
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