Startups: Where Plans Go to Die, and Products Learn to Fly One time, I put my fantasy gaming app offline during peak IPL season—just to see how much users would complain. Genius? Maybe. Reckless? Definitely. But guess what? The flood of “WHERE IS MY APP?!” emails told me everything I needed to know: we had product-market fit. Moral of the story? In startups, the best insights come from breaking things (strategically). So go ahead, cause just enough chaos to learn something.
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