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A small case study on.... Zypp(the rejected startup from shark tank season 2) Company Name: Zypp Industry: Electric Delivery Case 1: Reducing Last-Mile Delivery Costs Solution: Transitioned to electric delivery scooters, reducing fuel costs and m
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The Oreo-Hydrox case study The Oreo-Hydrox case is a classic example of brand competition. Oreo, introduced in 1912, gained immense popularity, overshadowing Hydrox, which debuted in 1908. Despite Hydrox's originality, Oreo's marketing and distributi
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