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Vishu Bheda

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Medial • 4m

𝗞𝗲𝗶𝘁𝗵 𝗥𝗮𝗯𝗼𝗶𝘀 𝗼𝗻 𝘁𝗵𝗲 “𝗼𝗻𝗲 𝗽𝗲𝗿𝘀𝗼𝗻, 𝗼𝗻𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺" 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗵𝗲 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝗳𝗿𝗼𝗺 𝗣𝗲𝘁𝗲𝗿 𝗧𝗵𝗶𝗲𝗹 The biggest reason startups fail to innovate? They solve B+ problems instead of A+ problems. Peter Thiel had a strict rule at PayPal: Every person must focus on only one thing. No distractions. No multitasking. One mission. His logic? People naturally work on problems they know how to solve. It feels productive. It gives quick wins. But A+ problems—the ones that change industries—are hard. You don’t wake up with an answer. You struggle. You procrastinate. And so, you avoid them. Keith Rabois, an early PayPal executive, explained it perfectly: “If you have a company that’s always solving B+ problems, you’ll grow, but you’ll never create the breakthrough idea.” That’s why Thiel enforced extreme focus. He wouldn’t even discuss other work. He’d say: “I don’t care how well you’re doing elsewhere. Solve this one problem.” It felt limiting. It was frustrating. But it forced people to break through. So, ask yourself: Are you just crossing tasks off a list? Or are you banging your head against the hardest, most valuable problem every day? Breakthroughs don’t come from doing more. They come from solving the right thing—until it’s done. 𝗙𝗼𝗹𝗹𝗼𝘄 Vishu Bheda 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱'𝘀 𝗯𝗲𝘀𝘁 𝗳𝗼𝘂𝗻𝗱𝗲𝗿𝘀!

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