Case Study: Kuku FM - Revolutionizing Audio Content Consumption
Background:
Kuku FM, a leading audio content platform, sought to redefine how users engage with audio content in India. With a focus on regional languages and diverse genres, Kuku FM ai
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gray man
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Jio Launches JioTeleOS
Experience next-gen entertainment with JioTele OS—India’s Smart TV platform offering AI-driven recommendations, seamless content, and smooth performance at an affordable price.
Key Features:
AI Recommendations – Personalized
Guys how to create youtube like video streaming platform
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Vishu Bheda
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OTT platform Ullu's founder Vibhu Agarwal to soon launch another streaming platform called Hari Om, which will focus on mythological/religious content.
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Mahendra Lochhab
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India's OTT market cap is $2.5 billion in 2023.
According to VHI, Worldwide OTT market is $450 billion in 2023 which is projected to reach $1.56 trillion by 2028, expected to grow at an annual rate of 28.19%.
The estimated size of India's video OTT
YouTube has become the most-watched streaming service on TV screens by mimicking the one thing consumers seemed to be ditching — cable.
YouTube TV allows viewers to watch live channels and access local broadcast networks like ABC, CBS, FOX, and NBC
BCG Matrix
Concept 1
1. Stars (High Growth, High Market Share)
Example: Netflix in India
Explanation: Netflix is a key player in India’s growing OTT (over-the-top) streaming market, which is expanding rapidly as more consumers shift to digital