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A sense of what people will pay for is quite important when you start onto your venture. There are only two core propositions that make people pay for: - Value addition - Cost optimization While navigating through these, you should look for the propositions with high utility and the frequency of the utility. More often than not this is what your product or service is worth in the market. Earlier it was ticket size and the number of tickets in mainstream, we have redefined this for ourselves: Product's value = Frequency of utility * Value of the utility Both being higher will be best position. If any of them is growing at a higher-rate, you're about to have a great opportunity to scale exponentially. In the last few years, the delta of change across technologies, across sectors and consumer tiers has grown at an unprecedented insane pace. It lures first-time founders to try out cool cool things. That's good anyway as it's essential for innovation! But let's keep this around creating value for now. The thing that is concerning and which leads to a lot of talent-waste and resource-waste is that some founders find the desire to do something different more intense than the desire to do something useful. Economies like Indian sub-continent is quite price conscious because of comparatively lower GDP per capita compared than the western markets. Of course they are growing and the urban-rural consumption gap has also narrowed in recent years. We now see people paying for products getting delivered in 10 mins, and those fostering good customer experience or enabling them to leverage the distribution or help them optimize costs or processes. You do not necessarily need to start something different, you can also do old things in new ways and create substantial value. At the end, neither your idea nor your technology is your moat. Both of these can get killed quickly in 2025, it's the volume of evangelist customer base out of your total users for whom you built it for. If your product or service is still delivering value to them and is also evolving at the same time as their need evolves. Your product is worth in the same proportion of the value it creates. If you solve their one problem so much so that mostly have to rely upon you to get it solved, later on they will want you to solve all of their problems. But don't get married to the initial idea. You will learn. You will evolve. Your customers will evolve. And so will the product. Launch fast, deliver value to some users now, and expand later. Don't delay just because it doesn't make sense or do not seem big. There are great examples like Stripe, SpaceX, Amazon, Google, Meta, Spotify, etc.