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satish rapolu

Stealth • 5h

Are you bored of wearing repeated clothes? wanna try new... I have an idea of apparel renting, with a subscription model. Users can get 16 apparels for Rs.1000/- for 4 weeks (subscription cycle). Kindly share your thoughts.

Monica Shahi

Stealth • 3h

Hey Satish, I guess the Indian consumer mindset is still adapting to the idea of renting and thrifting stores clothing is more of an emotion in India rather than just opting for styling this might work for elite brands like gucci etc where people might want to just experience the brand ! you can give this idea a shot in bags, shoes etc but clothing would bring in fear of hygiene, trust and also maintenance ! Also the unit economics would never be enough at this price point !

1 replies1 like

Replies (1)

satish rapolu

Stealth • 3h

I agree that the mindset of consumers is not inclined towards renting. But luxury brands would increase the price point, which wouldn’t align with the needs of our target audience, including office-going employees who repeat outfits and college students.

0 replies

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