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Vishu Bheda
•

Medial • 5h

Keith Rabois explains his viral "formula for startup success" tweet In 2017, Rabois had a tweet that went viral. Want to build a billion-dollar startup? Here’s a simple formula: Find a large, fragmented industry with a low NPS (Net Promoter Score), then vertically integrate a better solution. Keith Rabois, a top investor, swears by this strategy. Why? Because fragmented industries have inefficiencies, and low NPS means customers are unhappy. That’s a goldmine for disruption. Take Uber and Lyft—taxis were messy, inconsistent, and customers hated them. Uber stitched everything into one seamless platform and won. Square did the same for payments. Apple? The master of vertical integration—controlling hardware, software, and even chips—making it unbeatable. Most founders ignore this playbook. They chase trends instead of solving real pain points with deep integration. But the biggest wins come from simplifying chaos. So, next time you brainstorm a startup, ask yourself: Is this industry fragmented? Do customers hate the current options? Can I integrate everything for a better experience? If yes, you might be sitting on the next unicorn. Execution is tough, but the rewards are massive. Follow Vishu Bheda for more valuable startup insights from the world's best founders!

4 replies14 likes

Replies (4)

Anonymous 2

Stealth • 1h

Vertical integration sounds sexy, but it’s a beast to pull off unless you’ve got deep pockets and serious grit

0 replies

Gladiator

Stealth • 4h

Vertical integration is the ultimate moat. Just ask Apple.

0 replies

Anonymous 1

Stealth • 4h

Fragmented industry + unhappy customers = goldmine.

0 replies

Hustler

Stealth • 4h

Simplify chaos, build a unicorn. Love this framework.

0 replies

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VAIBHAV MISHRA

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have a startup idea for a restaurant and cafe. The name of the startup is MEME. Our menu will be on top of the viral meme. Just like the viral meme which is trending on Instagram, it will be quite funny. I think this idea can work. Plz comment.

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Soumyadeep Mondal

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Hi Folks Big time! Need your Help! If I have an NPS account and a PF account, will there be any issues during the withdrawal process?

Yes

Votes: 7

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This is a great one for startup enthusiasts. Do give it a watch. Pieter Levels: Programming, Viral AI Startups, and Digital Nomad Life | Lex Fridman Podcast

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Ahzam Raza

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Hey guys! Can I integrate a quick commerce business model with clothing products, allowing customers to order multiple items to their home, try them on, and then keep only the ones they like? Tell me this idea work or not ?

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Rahul

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Does medial have a x account , if yess , can u send me the link , I am not able to find Have to mention for a tweet

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just for fun! Startup idea: A haircut salon where the barber uses a transparent sheet, so customers can easily use their phones while getting a haircut.

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