Shopify CEO Tobi Lutke: Itโs impossible to make great products if you donโt give a sh*t Tobi Lรผtke, CEO of Shopify, puts it bluntly: If you donโt give a sh*t about your product, it will suck. Most failed products donโt fail because of bad ideas. They fail because the people working on them just didnโt care enough. A great product leader has two non-negotiable roles: โข Know your product better than anyone else: If you donโt deeply understand what youโre building, how can you make it great? If you lack expertise, youโre just guessing. And guessing leads to mediocrity. โข Be exothermically passionate. Your energy should be so intense it spreads like wildfire. Passion isnโt a soft skillโitโs a competitive advantage. A team that truly gives a sh*t will always build something 10x better. Look around. Every great product exists because someone obsessed over it. If youโre building something just for money or because itโs trendy, you will lose to someone who actually gives a sh*t. Before you start, ask yourself: Do I give a sh*t about this? If not, walk away. Follow Vishu Bheda for more valuable startup insights from the world's best founders!
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