Shopify CEO Tobi Lutke: Itās impossible to make great products if you donāt give a sh*t Tobi LĆ¼tke, CEO of Shopify, puts it bluntly: If you donāt give a sh*t about your product, it will suck. Most failed products donāt fail because of bad ideas. They fail because the people working on them just didnāt care enough. A great product leader has two non-negotiable roles: ā¢ Know your product better than anyone else: If you donāt deeply understand what youāre building, how can you make it great? If you lack expertise, youāre just guessing. And guessing leads to mediocrity. ā¢ Be exothermically passionate. Your energy should be so intense it spreads like wildfire. Passion isnāt a soft skillāitās a competitive advantage. A team that truly gives a sh*t will always build something 10x better. Look around. Every great product exists because someone obsessed over it. If youāre building something just for money or because itās trendy, you will lose to someone who actually gives a sh*t. Before you start, ask yourself: Do I give a sh*t about this? If not, walk away. Follow Vishu Bheda for more valuable startup insights from the world's best founders!
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