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Vishu Bheda

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Medial • 4m

Shopify CEO Tobi Lutke: It’s impossible to make great products if you don’t give a sh*t Tobi Lütke, CEO of Shopify, puts it bluntly: If you don’t give a sh*t about your product, it will suck. Most failed products don’t fail because of bad ideas. They fail because the people working on them just didn’t care enough. A great product leader has two non-negotiable roles: • Know your product better than anyone else: If you don’t deeply understand what you’re building, how can you make it great? If you lack expertise, you’re just guessing. And guessing leads to mediocrity. • Be exothermically passionate. Your energy should be so intense it spreads like wildfire. Passion isn’t a soft skill—it’s a competitive advantage. A team that truly gives a sh*t will always build something 10x better. Look around. Every great product exists because someone obsessed over it. If you’re building something just for money or because it’s trendy, you will lose to someone who actually gives a sh*t. Before you start, ask yourself: Do I give a sh*t about this? If not, walk away. Follow Vishu Bheda for more valuable startup insights from the world's best founders!

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