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Nawal
Entrepreneur | Build...ย โขย 7m
Swiggy makes over โน40 crore ๐ฅ a year just through rounding offโsomething most users hardly notice. Have you ever observed that the handling fee on a Swiggy Instamart order is โน7.30? While most platforms stick to whole numbers, this seemingly odd 30-paisa addition plays a crucial role in Swiggyโs revenue strategy. Hereโs how: If the handling fee were โน7, adding 18% GST would bring it to โน8.26, which would be rounded down to โน8. But by slightly increasing the base fee to โน7.30, the total after GST comes to โน8.61, just enough to be rounded up to โน9โgiving Swiggy โน1 extra per order. Now, considering Swiggy processes around 1 million Instamart orders daily, this tiny tweak results in an extra โน40 crore per year.
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Anonymous
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zepto is losing its sheen while swiggy instamart is getting more traction atleast in HYD. Zepto half-clever juggling of coupon offers and arrogant customer care is long term valhala for them. In contrast to that, Swiggy instamart is honest, simple an
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