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Nawal

Entrepreneur | Build... • 3m

Swiggy makes over ₹40 crore 🔥 a year just through rounding off—something most users hardly notice. Have you ever observed that the handling fee on a Swiggy Instamart order is ₹7.30? While most platforms stick to whole numbers, this seemingly odd 30-paisa addition plays a crucial role in Swiggy’s revenue strategy. Here’s how: If the handling fee were ₹7, adding 18% GST would bring it to ₹8.26, which would be rounded down to ₹8. But by slightly increasing the base fee to ₹7.30, the total after GST comes to ₹8.61, just enough to be rounded up to ₹9—giving Swiggy ₹1 extra per order. Now, considering Swiggy processes around 1 million Instamart orders daily, this tiny tweak results in an extra ₹40 crore per year.

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