In a strategy, one should have these things
๐นFind a balance between Achievable and Ambitious.
๐ธAlign your strategy up & Down
๐นTransparency in your strategy with reality
๐ธStart with good impression
๐น Try to build in flexibility.
I have a Business Ideas with some very good Marketing strategy. Which can help in growing Business. But need some guidance in execution, and financial knowledge.
Execution eats Strategy any Day any Night! strategy are fancy when they start to restrict and confine you as a PM. However you can't be without strategy as that's like building a house with no blueprint!
So you need both but execution>>>strategy
Best Business Strategy is not Innovating but Copying the best Business Idea
As Steve Jobs said,"We love to become shameless to steal great ideas as we are !!!!"
Good Artist Copy but
Great Artist Steal