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Ansh Kadam
Stealth • 2h
Meet Rabhi Sfeir, founder of Yuze, who raised $30M to empower 1 million small businesses and freelancers across the Middle East. It started in 2007 when he co-founded C3 Card, a prepaid card company in the UAE. This gave him a firsthand look at the challenges blue-collar workers faced with financial inclusion. He didn't just observe the problem; he acted. In 2009, C3 Card helped launch the Wages Protection System with the UAE Ministry of Labour. This wasn't just a business move; it was a mission to promote financial security for those without access to traditional banking. Even after this success, Rabhi saw a gap. Small businesses and freelancers, the backbone of any economy, were still struggling. Traditional banks saw them as too risky. So, in 2022, he launched Yuze with Amin Hasami and Shumaiz Abdulsalam. Yuze provides affordable and user-friendly business accounts and financial tools specifically designed for these underserved businesses. And he's not stopping there. In early 2023, Yuze expanded into Saudi Arabia, supporting their Vision 2030 goal. This wasn't just international expansion; it was contributing to a nation's economic growth. And now, in 2024, a $30M investment from Osten Investments will fuel further expansion. The takeaway? If you're an entrepreneur looking to make a real impact, focus on identifying underserved markets and developing innovative solutions tailored to their specific needs. Don't be afraid to start small, prove your concept, and then seek investment to scale your reach. Just like Rabhi, your passion for solving a problem can drive incredible success. And to unlock more inspiring stories of problem-solving and innovation, subscribe to my newsletter through the link in the comment.
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