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Mohammad Asaad Sayed
My mind to me a king... • 5m
How to Hire an Advertising Team for Your Brand Building an advertising team isn’t about hiring the most creative people. It’s about finding the right mix of strategy, execution, and results. Here’s how to do it right. 1. Define Your Goals Brand awareness? Lead generation? Sales? Clear objectives dictate the skills you need. 2. In-House vs. Agency vs. Freelancers -In-House: More control, but higher cost. -Agency: Expertise, but less brand immersion. -Freelancers: Cost-effective, but requires strong management. 3. Must-Have Roles -Creative Director – Oversees vision & messaging. -Copywriter – Crafts persuasive messaging. -Designer/Video Editor – Creates high-impact visuals. -Media Buyer – Manages paid ad campaigns. -Data Analyst – Tracks & optimizes performance. 4. Where to Find Talent LinkedIn, Upwork, Fiverr for freelancers. Industry job boards for full-time hires. Referrals & networking for vetted professionals. 5. Test Before You Commit Give a small paid project before hiring full-time. Look for results, not just impressive resumes. -Final Thought Don’t just hire “creative” people. Hire strategic executors who can turn creativity into revenue.
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